What’s the Best Time to Post on TikTok? 2021 Update

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The BEST Time To Post on TikTok in 2021 (UPDATE)

Wondering the best time to post on TikTok?

Want to make sure every video you post gets seen by the most people?

The key is to understand the best time to post for your audience.

There are a few general ideas from big studies to help. Then learn how to find the perfect time for your own audience!

Let’s dive in.

Why posting time matters

TikTok is one of the fastest-growing social media networks. It has over 800 million active users, with new users arriving every day.https://80e32ca7564f6c9fce71be829ad7cf4b.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html

It’s huge with teenagers, but more age groups are arriving.

That means figuring out when to post is important to increase the chances of your TikTok video being seen.

Otherwise, your content could get lost in a sea of teens dancing and funny memes.

The ‘For You’ section

The other reason that finding the best time to post on TikTik is so important is the ‘For You’ section.

This is the area where people find new content from people they don’t already follow.

According to studies, people spend 75% of their time on TikTok in this section. It’s similar to the Explore tab on Instagram.

The key here is to get instant reactions when people go to this section. That means getting the content out at the right time for them to see.

Then people will spot your content in this section, react to it, and the AI behind the platform will start serving it to more people.   Reader Favorites on Color and Social MediaPlay Video

When is the best time to post on TikTok?

Studies have looked at when TikTok users are most active. These are worked out in Eastern Standard Time.

The studies found the best times to post on TikTok is:

  • 6am-10am
  • 7pm-11pm

What are the best times for each day?

Let’s take it one step further and find the best time to post to TikTok by the day of the week.

These vary in interesting ways:

  • Monday – 6am, 10am, 10pm
  • Tuesday – 2am, 4am, 9am
  • Wednesday – 7am, 8am, 11pm
  • Thursday – 9am, 12pm, 7pm
  • Friday – 5am, 1pm, 3pm
  • Saturday – 11am, 7pm, 8pm
  • Sunday – 7am, 8am, 4pm

In all of those, there are a few spots that are best for engagement:

  • 9am Tuesday
  • 12pm Thursday
  • 5am Friday

So, by trying to post at these times, you might see better engagement than other times.

Other top times may see more eyes on your content.

You’ll need to start posting to see what works best for your own audience, but these stats will get you off to a good start.

TikTok viewing times graphic.
TikTok viewing times via TikTok.

How to use analytics to find the best time

TikTok does have some good information to help you decide on the best time to post – but you do need to have a Pro account to access this.

As a serious TikTok user, this would be a normal step anyway. Just head to the “Settings and Privacy” page, choose “Manage My Account,” and tap “Switch to Pro Account.”

Note that TikTok analytics aren’t retroactive. After switching to Pro, you’ll need to wait up to 7 days to see insights.

Once you have enough data, check out the three tabs in the “Pro Account” page of your settings:

  • Overview
  • Content
  • Followers

On desktop, you can download and export your Analytics directly to your computer! Access the Analytics page by hovering over your profile photo in the upper-right corner of your screen and clicking “View Analytics.

Followers

We’ll start with Followers as there’s some good info here.

You can see things like top territories and activity with your followers.

It tracks 28 days’ worth of data so you can see patterns. You can compare spikes with what you posted. But also, when.

Plus, when figuring out time zones to post, knowing where most of your audience lives really helps.

TikTok doesn’t record where people live within a country.

But if your audience is mostly US-based, you can assume EST is a good zone to work with, since the US population is highly concentrated there.

You can also experiment with some peak times for the West Coast and see how they do.

Followers Activity

There’s also another graph you want to check – Followers Activity.

This is a map of when your audience was most active. It shows each 24-hour period and you can scroll backwards.

So, you can easily see what times on what dates people were busiest.

Then check this over 2-3 weeks and see if the same trends keep appearing.

Toggle to days and you can see a similar graph for the days of the week.

Again, compare it over a few weeks to spot patterns.

Content

The Content tab is where you can see post performance for the last 7 days.

Plus, when you click an individual post, you can see more information about it. This includes watch time, where in the world views came from and total views.

Again, you can look for patterns. TikTok works in UTC for time zone so you can check this against your time zone.

You might want to set up a tracking sheet to study those key metrics and look for patterns.

TikTok analytics screenshots
TikTok analytics screenshots via TikTok blog.

Where is your audience located?

Now the best time to post on TikTok in general is useful. But you need to think about where your audience is located before you make your final decision.

There are some 14 million U.S. users, but the platform has global appeal. 1 in 7 people in Thailand have downloaded it, as an example. And there’s a huge 150 million Chinese users.

So if you look at your analytics and see that your audience is predominantly in one country, then you need to adjust your timing.https://80e32ca7564f6c9fce71be829ad7cf4b.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html

When is your TikTok audience awake?

Once you have an idea of where they are, next think about when they are awake and active.

Grab one of those time zone maps from Google and see when those 6 am to 10 am or 7 pm to 11 pm slots are in their time zone.

Then adjust your publishing schedule to catch these spots. Or the other ones mentioned above as the best times to post on TikTok.

What if your audience is all over the world?

But what about if your analytics shows you have an audience split across the world?

Then you can do one of two things:

  1. Pick the time zone that has the largest percent of your audience and focus on that
  2. Pick different slots that accommodate different areas and vary your posting schedule

Pandemic and post-pandemic effects

The other thing to consider is the impact that the recent pandemic has had on people’s work lives – and therefore their time spent on social media.

In 2020, over 40% of the US workforce were working at home when they didn’t normally. Some countries saw even higher numbers.

This meant people could have a sneaky look at TikTok or other social platforms.

But in 2021, we are already seeing more people returning to their pre-pandemic activities.

Yes, work life has changed by the pandemic, but people’s love of social media isn’t going away.

Some habits that have changed may even stick around such as:

  • Stopping social media after 6 pm on an evening so they aren’t on the computer too much.
  • Using it more at weekends than before.

During 2020, those best times to post on TikTok could have been much wider and more varied. But in 2021, we expect to see things return to a more ‘normal’ look.

So nailing those best time slots and using your analytics to fine-tune them is just as important as ever.https://80e32ca7564f6c9fce71be829ad7cf4b.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html

Finding your perfect TikTok time to post

Because it’s so new, there’s not a lot in the way of tools to help find the best time to post to TikTok. But the platform’s analytics are good at providing some solid information.

In particular, the day and hour graphs help you see what works and when.

Use this data combined with information from individual posts to see patterns. Then you can create a schedule that’s particular to your account.

Get the most eyes on every video! Don’t forget your TikTok hashtags too.

When do you find your TikTok audience is most active? Tell us in the comments below!

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